Customer & Buyer Enablement Conference

Empowering Buyers, Aligning Teams, and Accelerating Revenue Growth

As buying journeys become more complex, digital-first, and stakeholder-driven, traditional sales and marketing approaches are no longer sufficient.

Customer and buyer enablement has emerged as a strategic discipline

Welcome to The Customer & Buyer Enablement Conference — The Customer & Buyer Enablement Conference brings together sales, marketing, customer success, revenue operations, and enablement leaders to explore how organizations can better equip their teams to engage today’s empowered, informed buyers.

As buying journeys become more complex, digital-first, and stakeholder-driven, traditional sales and marketing approaches are no longer sufficient. Customer and buyer enablement has emerged as a strategic discipline—aligning people, processes, content, and technology to deliver consistent, value-driven buyer experiences.

This conference will examine how organizations can operationalize enablement strategies that shorten sales cycles, improve conversion, drive retention, and create long-term customer value.

View The Full Programme

Who Should Attend

Sales Enablement & Revenue Enablement Leaders
Sales, Commercial & Business Development Executives
Marketing & Demand Generation Leaders
Customer Success & Account Management Teams
Revenue Operations & CRM Leaders
Product Marketing & Go-To-Market Teams
Enablement Technology & Platform Owners

Industries Represented

B2B SaaS & Technology Providers
Enterprise Software & IT Services
Professional Services & Consulting Firms
Manufacturing & Industrial Solutions
Financial Services & FinTech
Enablement, CRM & Martech Vendors

Key Themes

Buyer-Centric Enablement Strategies

Understanding modern B2B and enterprise buying behavior
Mapping buyer journeys across complex decision-making units
Aligning enablement initiatives to buyer needs and outcomes

Sales, Marketing & Customer Success Alignment

Breaking down silos across revenue teams
Building a unified go-to-market and messaging framework
Ensuring continuity from first touch to renewal and expansion

Content, Messaging & Value Storytelling

Creating buyer-relevant content at every stage of the funnel
Personalization at scale for different personas and industries
Equipping teams with compelling value propositions and ROI narratives

Enablement Operations & Technology

Enablement platforms, CRM, and content management systems
Data-driven enablement: analytics, KPIs, and performance measurement
Automating onboarding, training, and knowledge sharing

Coaching, Training & Skills Development

Continuous sales coaching models
Role-based and situational training programs
Empowering frontline managers as enablement leaders

Customer Enablement & Retention

Enabling customers post-sale for adoption and value realization
Driving expansion, upsell, and advocacy through education
Linking customer enablement to lifetime value and churn reduction

Future Trends in Buyer Enablement

AI-driven enablement and predictive insights
Digital selling, virtual engagement, and hybrid buying journeys
Evolving expectations from buyers and procurement teams

Customer Enablement & Retention

Enabling customers post-sale for adoption and value realization
Driving expansion, upsell, and advocacy through education
Linking customer enablement to lifetime value and churn reduction

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The Customer & Buyer Enablement Conference

Design Buyer-Centric Enablement Models: Learn how to align enablement strategies with real buyer behavior and decision-making dynamics.
Improve Revenue Team Alignment: Discover frameworks to unify sales, marketing, and customer success around shared goals and metrics.
Increase Win Rates and Deal Velocity: Explore proven approaches to shorten sales cycles and improve conversion through better enablement.
Leverage Enablement Technology Effectively: Understand how leading organizations use platforms, analytics, and AI to scale enablement impact.
Build High-Performing, Confident Teams: Gain insights into coaching, training, and onboarding strategies that drive consistent performance.
Network with Enablement & Revenue Leaders: Connect with peers and experts shaping the future of customer and buyer enablement.

The Customer & Buyer Enablement Conference

Get in touch for Group Discounted Tickets

Book An Exhibition Stand + 2 Delegate Passes: Book Now For Just: 4,999 €

Discover how you can be a part of this exciting conference and get your expertise in front of your target audience. Packages Include; Exhibition Area, Main Stage Speaking, One-To-One Meetings.

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Get in touch for Group Discounted Tickets

To register your team now and benefit from huge group savings, call the conference team on +420 776 164 009 (Prague office) || +44 2038 076 227 (London office)

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